
Cheryl Roy
National Product Manager
National Product Manager
Under Cheryl’s direction, a team of talented people bring each new stamp to life - from research to design, production to release, Cheryl oversees it all end-to-end.
She’s a veteran in her trade, with many years’ experience developing stamp products. Earlier in her career, Cheryl worked in finance as a senior accountant. Her financial acumen, combined with a consideration for serendipity, means she’s able to balance creative processes with sound business decisions.
An important part of Cheryl’s job is building relationships with suppliers and philatelic associations, stamp dealers and collectors, and third-party businesses, like the AFL and other licensees, who “let us know what’s happening in their field, and have a fresh perspective, providing inspiration and ideas for new stamps.”