Overview

Between the late 1920s and the late 1940s, primary production consistently amounted to around 20 per cent of Australia’s gross domestic product (GDP). With output far exceeding the needs of Australia’s own population, Australia became one of the world’s major food exporters.  

In 1924, a government primary production bonus scheme (which had begun in 1907) was expanded to include payments for the production and export of canned apricots, peaches, pears and pineapples. A government-funded bounty was paid to each manufacturer based on the quantity of produce that was processed. Export control boards were established to maintain minimum standards and regulate overseas marketing (in 1926, this included the Canned Fruit Export Control Board). 

After World War II, Britain continued to guarantee a market for Australian canned produce. The Department of Commerce and Agriculture, in Perth, had a Chief Fruit Inspector, who ensured that fruit tin labels met Australian food description standards and those of their destination. The inspector was also keen to ensure that overseas consumers knew where their fruit was coming from, so labels were checked for accuracy of information.

Today fruit tin labelling provides an insight into past culinary habits and tastes. 

Technical specifications

Issue date
22 January 2024
Issue withdrawal date
1 August 2024
Denomination
$1.20 x 3
Stamp & product design
Sharon Rodziewicz, Australia Post Design Studio
Paper: gummed
Tullis Russell 104gsm Red Phosphor
Paper: self-adhesive
Tullis Russell Red Phos PSA (P55) 100gsm Rel. S/A
Printer
RA Printing
Printing process
Offset lithography
Stamp size (mm)
26 x 37.5
Minisheet (mm)
135 x 80
Perforations
14.6 x 13.86
Sheet layout
Module of 50 (2 x 25 no design)
FDI Postmark
Kyabram, VIC 3620
FDI withdrawal date
20 February 2024

Stamps in this issue

$1.20 Letona cling peaches, canned in Leeton, NSW

With privileged access to the British market, fruit canning at Leeton reached its heyday during the late 1930s. In 1935, the cannery converted to a cooperative, which saw the beginning of the “Letona” brand. 

The stamp image is from the collections of Shellharbour City Museum.

$1.20 Amber Glow pineapple, canned in Cairns, Qld

Pineapple growing in Queensland is said to date back to the 1830s, and most Australian pineapples are still grown in Queensland. The Great Northern Cannery, Cairns, commenced operations in 1950. Its evocatively named “Amber Glow” brand was the result of a public naming competition. 

The stamp image is from the collections of the National Archives of Australia.

$1.20 KY Bartlett pears, canned in Kyabram, Vic

The Goulburn Valley, in Victoria (comprising areas such as Shepparton and Kyabram) produces around 90 per cent of Australia’s pears. The KY brand of Bartlett pears was produced by the Kyabram Co-operative Fruit Preserving Company, which was established in 1922. 

The stamp image was designed by Tom Campbell, provided courtesy of Joy Myers.

Shop our stamp collectables

Set of Gummed Stamps:

Set of Nostalgic Tinned Fruit Labels Gummed Stamps 

This set of stamps presents the three stamps from the Nostalgic Tinned Fruit Labels stamp issue.

Set of gummed stamps - RRP: $3.60

Minisheet:

Nostalgic Tinned Fruit Labels Minisheet

This Nostalgic Tinned Fruit Labels minisheet from the stamp issue presents the three stamps against an advertising background representative of the era.

Minisheet - RRP: $3.60

Stamp pack:

Nostalgic Tinned Fruit Labels Stamp Pack

This Nostalgic Tinned Fruit Labels stamp pack presents the gummed stamps and minisheet from the Nostalgic Tinned Fruit Labels stamp issue in a quality folder.

Nostalgic Tinned Fruit Labels Stamp Pack - $7.65

Maxicard set:

Nostalgic Tinned Fruit Labels Maxicard Set

This set of three maxicards is from the Nostalgic Tinned Fruit Labels stamp issue.

Additional collectables:

This content was produced at the time of the stamp issue release date and will not be updated.